--- title: 9 Questions to Ask Yourself about Your Content Marketing description: Inbound or Content Marketing is an awesome strategy. You generate enough useful content, and your audience finds you. --- [Skip to content](https://blog.frontburnermarketing.com/blog/9-questions-to-ask-yourself-about-your-content-marketing#main-content) Close - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) SEARCH CONTACT PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) [![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=301&height=160&name=FBMLogo2023.png)![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=500&height=266&name=FBMLogo2023.png)](https://www.frontburnermarketing.com/home) - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Quick results for "{search\_term}" [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)Jun 17, 2016, 5:49:26 AM1 min read # 9 Questions to Ask Yourself about Your Content Marketing [Previous](https://blog.frontburnermarketing.com/blog/5-ways-your-website-drives-visitors-away) [Next](https://blog.frontburnermarketing.com/blog/new-to-blogging-check-out-this-epic-guide-of-60-tips-tricks-resources) ![bigstock-Video-marketing-media-marketi-98872619-300x300](https://blog.frontburnermarketing.com/hs-fs/hubfs/bigstock-Video-marketing-media-marketi-98872619-300x300.webp?width=300&name=bigstock-Video-marketing-media-marketi-98872619-300x300.webp)Inbound or Content Marketing is an awesome strategy. It flips the traditional marketing model on its head. You generate enough useful content, and your audience finds you. It creates a relationship of trust between your brand and your customers, and that's a beautiful thing. It's not easy to do, but when it's done right, your company will reap the rewards. [Joe Pulizzi](http://contentmarketinginstitute.com/2016/06/actions-content-marketers/), content marketing expert, outlines 9 questions content marketers need to ask themselves right now: > 1. Are you actually telling a different story? Is your content truly differentiated, or is it just like everyone else’s content? > > ACTION ITEM: Perform an audit of your content for each of your target audiences. What’s your mission for each audience? If you delivered content consistently to that audience, can you position your company as the leading expert in that particular topic area? > > 2. Are you consistent in your delivery channels? Is your newsletter delivered at the same time each week? How about your YouTube videos? What about your blog posts? > > ACTION ITEM: Take the next few weeks and outline your current distribution schedule. If you are not consistent, adjust until you are predictably delivering information in every channel. > > 3. Give more time and attention to your newsletter. Is it truly amazing or is it something your customers consider “salesy” or spam? Of all the subscription options we have with our customers, including all social channels, email is where we have the most control over messaging. > > ACTION ITEM: Make some hard decisions with your newsletter. Is it focused on just one audience? Is it truly valuable? Does it contain unique information that your audience can’t get anywhere else? > > 4. Do you know if your email subscribers behave differently than the other customers in your database? > > ACTION ITEM: Start figuring out what the people who engage regularly with your content do differently than those who do not. This could be as easy as overlaying your audience database with your customer database. > > Read the other [5 action items here](http://contentmarketinginstitute.com/2016/06/actions-content-marketers/). If you don't know the first thing about content marketing, call the Inbound experts at Front Burner Marketing and we'll teach you all about it! [![Download-Inbound-Guide-Button-300x300-12 (1)-1](https://blog.frontburnermarketing.com/hs-fs/hubfs/Download-Inbound-Guide-Button-300x300-12%20(1)-1.webp?width=300&name=Download-Inbound-Guide-Button-300x300-12%20(1)-1.webp)](https://www.frontburnermarketing.com/free-inbound-marketing-campaign-checklist/)   ![avatar](https://blog.frontburnermarketing.com/hs-fs/hubfs/Front_Burner_January2020/Images/Janalee-Silvey-Front-Burner-Marketing.jpg?width=290&name=Janalee-Silvey-Front-Burner-Marketing.jpg) [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey) [mailto:jsilvey@frontburnermarketing.com](mailto:jsilvey@frontburnermarketing.com) COMMENTS ## RELATED ARTICLES [![FrontBurner_WHT-1](https://348522.fs1.hubspotusercontent-na1.net/hub/348522/hubfs/FrontBurner_WHT-1.png?width=200&name=FrontBurner_WHT-1.png)](https://www.frontburnermarketing.com/home) We know you've got your marketing stuck on the back burner. We can help you change that. 🔥 - [About Front Burner](https://www.frontburnermarketing.com/agency) - [🔥 Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Read the Blog](https://blog.frontburnermarketing.com/blog) - [Contact Us](https://www.frontburnermarketing.com/contact-us) SUBSCRIBE TO OUR NEWSLETTER © 2024 Front Burner Marketing, LLC. All Rights Reserved. - Terms - [Privacy Policy](https://www.frontburnermarketing.com/privacy-policy) - [Contact Us](https://www.frontburnermarketing.com/contact-us) ![](https://px.ads.linkedin.com/collect/?pid=4142001&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Northfield", "addressRegion" : "OH", "postalCode" : "44067", "streetAddress" : "9821 Olde 8 Road" }, "email" : "info@frontburnermarketing.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FBM%20Website%20Logo%20V2%20%2003-11-2022.png" }, "name" : "Front Burner Marketing", "telephone" : "(440) 829-8831", "url" : "https://blog.frontburnermarketing.com/blog/9-questions-to-ask-yourself-about-your-content-marketing" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Inbound or Content Marketing is an awesome strategy. You generate enough useful content, and your audience finds you.", "author" : { "@type" : "Person", "name" : "Janalee Silvey" }, "dateModified" : "", "datePublished" : "", "headline" : "9 Questions to Ask Yourself about Your Content Marketing", "image" : "", "inLanguage" : "en-us", "keywords" : "[Content Marketing, inbound marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "9 Questions to Ask Yourself about Your Content Marketing", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FBM%20Website%20Logo%20V2%20%2003-11-2022.png" }, "name" : "Front Burner Marketing" }, "text" : "Inbound or Content Marketing is an awesome strategy. It flips the traditional marketing model on its head. You generate enough useful content, and your audience finds you. It creates a relationship of trust between your brand and your customers, and that's a beautiful thing. It's not easy to do, but when it's done right, your company will reap the rewards. Joe Pulizzi, content marketing expert, outlines 9 questions content marketers need to ask themselves right now: 1. Are you actually telling a different story? Is your content truly differentiated, or is it just like everyone else’s content? ACTION ITEM: Perform an audit of your content for each of your target audiences. What’s your mission for each audience? If you delivered content consistently to that audience, can you position your company as the leading expert in that particular topic area? 2. Are you consistent in your delivery channels? Is your newsletter delivered at the same time each week? How about your YouTube videos? What about your blog posts? ACTION ITEM: Take the next few weeks and outline your current distribution schedule. If you are not consistent, adjust until you are predictably delivering information in every channel. 3. Give more time and attention to your newsletter. Is it truly amazing or is it something your customers consider “salesy” or spam? Of all the subscription options we have with our customers, including all social channels, email is where we have the most control over messaging. ACTION ITEM: Make some hard decisions with your newsletter. Is it focused on just one audience? Is it truly valuable? Does it contain unique information that your audience can’t get anywhere else? 4. Do you know if your email subscribers behave differently than the other customers in your database? ACTION ITEM: Start figuring out what the people who engage regularly with your content do differently than those who do not. This could be as easy as overlaying your audience database with your customer database. Read the other 5 action items here. If you don't know the first thing about content marketing, call the Inbound experts at Front Burner Marketing and we'll teach you all about it!", "url" : "https://blog.frontburnermarketing.com/blog/9-questions-to-ask-yourself-about-your-content-marketing", "wordCount" : "523" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Janalee Silvey", "url" : "https://blog.frontburnermarketing.com/blog/author/janalee-silvey" }, "dateModified" : "2022-08-15T09:35:56.378Z", "datePublished" : "2016-06-17T09:49:26.000Z", "headline" : "9 Questions to Ask Yourself about Your Content Marketing", "mainEntityOfPage" : { "@id" : "https://blog.frontburnermarketing.com/blog/9-questions-to-ask-yourself-about-your-content-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.frontburnermarketing.com/hubfs/FBM%20Website%20Logo%20V2%20%2003-11-2022.png" }, "name" : "Front Burner Marketing, LLC" } } ```