Our partners at Hubspot are onto something really cool here. It's called Crowdsourcing using Google Docs. It's a nifty way to curate blog content by tapping in to the greater knowledge of those not necessarily on your marketing team and most often, not even employed by your company. Let's face it, we can't all be the experts on everything. This is a great way to utilize others who may have expertise regarding your blog topic to help generate content for your post. Check out this article for quick tips to help you get started.