--- title: Are your Link Building Days Over for Good? description: The purpose of link-building is essentially to increase search engine optimization and drive more people to your site. --- [Skip to content](https://blog.frontburnermarketing.com/blog/are-your-link-building-days-over-for-good#main-content) Close - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) SEARCH CONTACT PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) [![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=301&height=160&name=FBMLogo2023.png)![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=500&height=266&name=FBMLogo2023.png)](https://www.frontburnermarketing.com/home) - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Quick results for "{search\_term}" [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)May 6, 2015, 4:09:14 PM\< 1 min read # Are your Link Building Days Over for Good? [Previous](https://blog.frontburnermarketing.com/blog/websites-are-feeling-the-wrath-of-googles-new-algorithm) [Next](https://blog.frontburnermarketing.com/blog/youtube-celebrates-10-years) Wikipedia defines [Link Building](http://en.wikipedia.org/wiki/Link_building) as “actions aimed at increasing the number and quality on inbound links to a webpage.” The purpose is essentially to increase search engine optimization and drive more people to your site. Google encourages us to stay away from the process stating that good content doesn’t need it, and in fact, should stand on its own merit. And even though that’s not necessarily what we want to hear, they are probably right in encouraging good quality original content wherever possible. For more information on Link Building,[check out this article](https://www.a2hosting.com/blog-archive/is-it-time-to-stop-link-building?utm_source=A2+Hosting+News&utm_campaign=8be87d2c1f-A2_Hosting_Newsletter_04_2015&utm_medium=email&utm_term=0_0bc0d094d5-8be87d2c1f-53494409) from A2 Hosting. It provides some great information on the subject as well as an opportunity to talk with them if you are in looking for help with [web hosting](https://www.a2hosting.com/). ![avatar](https://blog.frontburnermarketing.com/hs-fs/hubfs/Front_Burner_January2020/Images/Janalee-Silvey-Front-Burner-Marketing.jpg?width=290&name=Janalee-Silvey-Front-Burner-Marketing.jpg) [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey) [mailto:jsilvey@frontburnermarketing.com](mailto:jsilvey@frontburnermarketing.com) COMMENTS ## RELATED ARTICLES [![FrontBurner\_WHT-1](https://348522.fs1.hubspotusercontent-na1.net/hub/348522/hubfs/FrontBurner_WHT-1.png?width=200&name=FrontBurner_WHT-1.png)](https://www.frontburnermarketing.com/home) We know you've got your marketing stuck on the back burner. We can help you change that. 🔥 - [About Front Burner](https://www.frontburnermarketing.com/agency) - [🔥 Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Read the Blog](https://blog.frontburnermarketing.com/blog) - [Contact Us](https://www.frontburnermarketing.com/contact-us) SUBSCRIBE TO OUR NEWSLETTER © 2024 Front Burner Marketing, LLC. All Rights Reserved. - Terms - [Privacy Policy](https://www.frontburnermarketing.com/privacy-policy) - [Contact Us](https://www.frontburnermarketing.com/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Northfield", "addressRegion" : "OH", "postalCode" : "44067", "streetAddress" : "9821 Olde 8 Road" }, "email" : "info@frontburnermarketing.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing", "telephone" : "(440) 829-8831", "url" : "https://blog.frontburnermarketing.com/blog/are-your-link-building-days-over-for-good" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "The purpose of link-building is essentially to increase search engine optimization and drive more people to your site.", "author" : { "@type" : "Person", "name" : "Janalee Silvey" }, "dateModified" : "", "datePublished" : "", "headline" : "Are your Link Building Days Over for Good?", "image" : "", "inLanguage" : "en-us", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Are your Link Building Days Over for Good?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing" }, "text" : "Wikipedia defines Link Building as “actions aimed at increasing the number and quality on inbound links to a webpage.” The purpose is essentially to increase search engine optimization and drive more people to your site. Google encourages us to stay away from the process stating that good content doesn’t need it, and in fact, should stand on its own merit. And even though that’s not necessarily what we want to hear, they are probably right in encouraging good quality original content wherever possible. For more information on Link Building, check out this article from A2 Hosting. It provides some great information on the subject as well as an opportunity to talk with them if you are in looking for help with web hosting.", "url" : "https://blog.frontburnermarketing.com/blog/are-your-link-building-days-over-for-good", "wordCount" : "200" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Janalee Silvey", "url" : "https://blog.frontburnermarketing.com/blog/author/janalee-silvey" }, "dateModified" : "2022-08-15T10:52:42.664Z", "datePublished" : "2015-05-06T20:09:14.000Z", "headline" : "Are your Link Building Days Over for Good?", "mainEntityOfPage" : { "@id" : "https://blog.frontburnermarketing.com/blog/are-your-link-building-days-over-for-good", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.frontburnermarketing.com/hubfs/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing, LLC" } } ```