Less Is More: Editing Tips to Enhance Your Content

It's always so much easier to edit a piece of content someone drafts for you than to edit your own, right? It allows you to be removed from the creation piece and have fresh eyes. When you're editing your own content, you put each word exactly where it is for a reason... and it's often hard to cut it. But good editing is imperative to strong content. It cleans up your messaging, making it more clear and concise. Check out these 10 tips to improve your editing from Hubspot.

1) Open with questions that get the reader to say “yes.”

Inertia, be it mental or physical, is a powerful force. In other words, whether it’s a long-term relationship or a boulder rolling down a hill, the longer it’s in motion the harder inertia makes it to stop. That’s why writers love using it, especially in their introductions.

The idea is that the longer you can get the reader to say “yes” to your honest, accurate statements, the more likely they are to keep saying “yes” and, ultimately, harmonize with your message. Why? Because they’ll feel like you understand them; like you know exactly what they’re going through.

Make them say “yes” enough and they’ll get the feeling that your product or service can help solve their problem. Hopefully, it can.

There are 9 more helpful hints to read over on the Hubspot blog.

If you are ready to get in to the marvelous world of content marketing and need someone to help you get there, call the wordsmiths of Front Burner Marketing today. We'll help you get your content in tip top shape by making every word count.