TL/DR:
Move over Tom Turkey! Everyone is already in Christmas mode, but are you product feeds ready to sleigh this Black Friday?
Have you already put up your Christmas tree? Many of us jump right from Halloween to Christmas, barely giving Thanksgiving its due. But there’s one November milestone that no one can skip—Black Friday and Cyber Monday!
This annual shopping kickoff has transformed from chaotic in-store lines and racing for doorbusters to the convenience of browsing deals from your couch. But with all these changes in shopping habits, the question is—are your product feeds ready to make the most of this season of spending?
With competition fiercer than ever, having well-prepared product feeds can be the difference between standing out or getting lost in the holiday shuffle. Here’s how to prepare your feeds for the holidays and the busiest shopping season of the year.
Get Your Listings on the Nice List: Optimizing Titles and Descriptions
When it comes to holiday shopping, your product titles and descriptions need to make the ‘nice list’ to catch the attention of eager buyers. A little extra care here can ensure your products stay at the top of shoppers’ wish lists and not overlooked in the holiday rush. Although each selling platform has unique aspects, these best practices will ensure your products get the visibility they deserve.
- Use Descriptive, Relevant Keywords: Incorporate keywords that help search engines and shoppers easily find your products. Adding seasonal keywords for the holidays can also be effective for products that make great gifts.
- Include Key Product Details: Complete as many attributes as possible—like size, weight, and material—to help customers quickly determine if a product meets their needs. These details also assist search algorithms in matching your listings to the right audience.
- Run A/B Tests for Best Results: Test different combinations of titles, descriptions, and attributes to discover which ones drive the most engagement and conversions.
Once your product listings are optimized and ready to impress, the next step is ensuring your product feeds stay ‘jolly and bright’ throughout the holiday rush.
Keep Your Feeds Jolly and Bright
During the holiday hustle, the last thing you want is for your product feeds to “go dark.” To keep your feeds running smoothly, make sure you’ve set up solid data governance safeguards and routine testing to prevent any less than cheery surprises, like account suspensions, network issues, or incomplete exports.
Here are a few “holiday helpers” your feed management solution should include:
- Real-time Alerts to notify you of missing values or potential issues before they cause trouble.
- Hard Stops to keep any “naughty” data from sneaking through and affecting your listings.
- Automatic Retries for imports or exports that timeout, so you’re always ready for the rush.
- Random Sampling to check data quality across large catalogs, ensuring all items are in tip-top shape.
- Export Conditions to keep outbound data consistent and accurate.
By setting up these safeguards, you’ll keep your feeds and sales running smoothly all season long.
Stocking Up for Santa: Prepare Your Inventory for Holiday Surges
Don’t run out of stock and leave eager holiday shoppers with empty hands (and empty stockings). If your inventory can’t keep up with the rush, you risk order cancellations or delays that could harm your reputation.
To keep the season merry, consider these inventory management tips:
- Set Up “Holiday Buffers”: Keep a few extra units on hand for top-selling items instead of reporting full stock on platforms. This ensures you’re ready to fulfill last-minute orders.
- Real-Time Sync for Niche Sellers: For sellers with limited stock per SKU real-time sync solutions can help avoid overselling and keep track of stock levels across channels.
- Ensure Descriptions Match the Product: The more detailed your listings, the less likely it is that items will be returned post-holiday.
Taking these steps will help you keep your virtual shelves stocked and your customers happy.
Bring Back Holiday Shoppers with Dynamic Remarketing
Keep holiday shoppers engaged with personalized ads for the items they’ve browsed. Dynamic remarketing, paired with SMS, email, and social channels, helps keep your brand top-of-mind and can tempt deal-hunters back for a festive purchase.
Use Brick-and-Mortar for Faster Holiday Fulfillment
Make holiday shopping easy with options like buy online, pick up in store, and same-day delivery. Local inventory ads can also draw foot traffic to your store, helping nearby shoppers find the perfect gift just in time
Add Custom Labels to Boost Holiday Campaigns
Highlight holiday items, bestsellers, or high-margin products with custom labels in your feeds. This strategy helps you focus ad spend on key products for maximum holiday impact—think of it as giving your best offers a spotlight!
Prepare for the Season of Selling with the Ultimate Gift
As the busiest shopping season approaches, ensuring your product listings are optimized can make all the difference. To help you get ready, we’re offering you the ultimate gift this season... a FREE Feedonomics Product Feed Audit!
Here’s what you’ll get:
- enhanced keyword insights so your titles stand out
- a thorough categorization check to reach the right buyers
- a review of 50+ best practices to keep your listings optimized
Key Takeaways
1. Optimize Listings: Add relevant keywords and details. Test for best results.
2. Keep Feeds Running: Use alerts and automatic fixes to avoid holiday feed issues.
3. Prep Inventory: Add “holiday buffers” and sync stock in real time.
4. Remarket to Shoppers: Use personalized ads to bring back holiday browsers.
5. Offer Easy Fulfillment: Provide pickup and same-day delivery options.
6. Use Custom Labels: Highlight key products for better ad performance.
7. Get a Free Feed Audit: Improve keywords, categorization, and best practices.
More Insights
As a Certified Feedonomics partner, Front Burner Marketing has the expertise to set you up for sales success. Contact us with questions or check out these other helpful resources.
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