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Noelle NetzbandApr 16, 2024 2:15:00 PM3 min read

Top 6 Essentials to Doing Your Own Digital Marketing

Are you a small business owner or someone recently tasked with your company’s marketing? Feeling a bit overwhelmed? Don't worry, we're here to help! Navigating the ever-changing landscape of digital marketing can be daunting. Let's simplify things by breaking down the essentials for getting started in digital marketing. 


1. Identify Your Customers 

Understanding who is buying from you is crucial. It forms the foundation for your entire marketing strategy. It allows you to tailor your messaging, content, and advertising to resonate with their specific needs, preferences, and behaviors. By customizing your content to your target market, you are more likely to capture their attention and in turn increase your engagement. Ultimately, a deep understanding of your customers helps build brand loyalty, develop strong relationships, and maximize your effectiveness. 

2. Email Marketing and Website Design 

Email marketing and web design are like a dynamic duo, teaming up to captivate audiences and boost traffic. Email marketing stands out as a top method for nurturing leads, engaging existing customers, boosting conversions, ensuring your brand stays top-of-mind and encourages repeat purchases. 

Meanwhile, your website plays a pivotal role in forming your online identity and user experience (UX). A well-designed website not only attracts visitors but also keeps them hooked with visually appealing layouts, intuitive navigation, and seamless functionality across all devices. 

3. Social Media 

In the world of digital marketing, social media is like your best friend – you just can't do without it! It's where you connect with your audience, show off your culture, brand, and have real conversations with your customers. But here's the thing: not all social media platforms are created equal. You need to know which one fits your business best. You must ask yourself “what apps are my customers using?”. That’s where you need to be.  

4. Social Customer Service  

Although we would love for it to always be smooth sailing, you most likely will run into a customer leaving a bad review. Understanding how to navigate negative feedback is crucial to win a customer back or at the very least deter them from blasting you on the internet. Customer Service isn’t just dealing with bad customer experiences, it’s creating and maintaining relationships with your audience, and finding ways to enhance your user experience. This could be through chat bots or surveys.  

5. Understanding the Challenges and Risks 

With governments tightening regulations on data collection and storage, it's crucial to get familiar with the rules and guidelines governing General Data Protection Regulation (GDPR), as well as data security and collection. Not only do you have a responsibility to protect your customers, but you also must do the same for yourself. As technology advances, the risk of cyber-attacks looms larger. So, you must be extra vigilant against potential threats like hacking, malware, and data breaches. Stay one step ahead to keep your business and your customers safe.  

6. Always look ahead 

Before you jump into the world of digital marketing, ask yourself, "What's my end game here?" What do you really want to achieve through your marketing efforts? Setting Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals helps you create a roadmap and focus on what truly matters. 

Once your goals are in place and you're actively working to achieve them, it’s time to look at the data. Is your current strategy making a real impact? Numbers don’t lie. Dive into what the analytics are saying across all your social platforms. What’s sparking interest in your consumer base? If you are armed with that knowledge, you can refine your efforts and confidently create successful campaigns knowing that your followers will eat it up.  

Reading This Blog Isn’t Enough 

Remember, simply understanding these essentials won't give you results. To truly leverage them for your business's success, you must apply them to your unique situation. Don't let uncertainty hold you back; take action today. If you're ready to dive deeper and turn these insights into tangible results, consider enrolling in our Digital Marketing Essentials course. Equip yourself with the knowledge and skills needed to thrive in the ever-evolving landscape of digital marketing. Your journey towards marketing mastery starts here.