Industry News

    Data—The Unsung Hero of Customer Experience

    March 28, 2022 by Leave a Comment

    Data—The Unsung Hero of Customer Experience

    It's no secret, the marketers who get ahead today are hyper-focused on the customer experience. Experience-driven marketing puts your customers at… [Read more...]

    Tagged With: B2B marketing, business marketing, data quality, digital marketing, flywheel, inbound marketing, marketing automation, marketing campaigns, marketing goals, online marketing, personalized marketing, reporting, strategic marketing

    ABM Has Not Yet Infiltrated Most Marketing Departments... Here's Why.

    November 09, 2018 by Leave a Comment

    Account-based marketing (ABM) is more than a fleeting trend. Marketing strategy has shifted over the past several decades and rather than pushing… [Read more...]

    Tagged With: account-based marketing, data quality, marketing strategy

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