Industry News

Marketing Training Room Partners with JumpStart to Make Digital Marketing Certifications Accessible & Affordable

Marketing Training Room Partners with JumpStart to Make Digital Marketing Certifications Accessible & Affordable

Presented by: Gabriela Flores, Marketing Intern, Florida International University The online space moves at a speed difficult to match. Whether… [Read more...]

Establishing Your Business on LinkedIn

Establishing Your Business on LinkedIn

With unemployment rates at all time high and many facing financial hardships, people are flocking to LinkedIn in search of new employment. In fact,… [Read more...]

Instagram Stories - Irrelevant or Irreplaceable?

Instagram Stories - Irrelevant or Irreplaceable?

Instagram Stories launched back in 2016, and what users first thought was a flop, turned out to be a revolutionary social media tool. No one… [Read more...]

Tips for Social Media Ads, Right Now

Tips for Social Media Ads, Right Now

So you're a little gun shy on spending cash on ads right now. I get it. It's a scary time for people, and for businesses. But, there's been a 30%… [Read more...]

What Direction Should Your Social Marketing Take During a Crisis?

What Direction Should Your Social Marketing Take During a Crisis?

During times of crisis--once measures to protect employee's personal safety are set in motion--businesses are conditioned to stop and evaluate… [Read more...]

Customer Service in the Digital Marketing Age

Customer Service in the Digital Marketing Age

The classic tale of David and Goliath is one that SMB owners know well. Mom & pops, start-ups, even established mid-sized companies will come to… [Read more...]

Maintaining a Positive Customer Experience is a Marketing Task

Maintaining a Positive Customer Experience is a Marketing Task

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What’s Your 2020 Marketing Plan?

What’s Your 2020 Marketing Plan?

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How YouTube Ads Are Outperforming Those on Facebook

How YouTube Ads Are Outperforming Those on Facebook

YouTube took a big hit 2017 when ads were running in content that was considered to be extreme and/or graphic. At that point, many advertisers pulled… [Read more...]

Responding to Negative Reviews on Social Media

Responding to Negative Reviews on Social Media

Organizations big and small have experienced backlash on social media. Anyone from giants like Nike to petite local cafes have likely seen one (or… [Read more...]