3 Easy Ways to Invest in Your Team’s Professional Development

Why Professional Development Deserves a Spot on Your Priority List 

It’s easy to put training and growth opportunities on the back burner when there’s client work, deadlines, and a million things to get done. But here’s the thing: the companies that prioritize professional development aren’t just being nice—they’re being smart. 

A well-trained team can take on more, adapt faster, and stay ahead of the curve. And in our world, that makes all the difference. In this blog, we’re breaking down why investing in your team’s growth is worth it, how we do it at Front Burner, and how you can too. 

Let’s get into it. 

Is Investing in Your Team Really Worth It? (Spoiler: Yes.) 

We’ll admit it—we love to hype up how much we prioritize professional development. But hey, we’re not the only ones who think it’s a smart move. 

Gallup found that companies are 17% more productive when employees get the training they need. Seventeen percent! That’s a whole lot of unlocked potential. Just imagine what your team could do if everyone had the tools and know-how to level up. That big idea you keep putting on the back burner? The new service you’ve wanted to offer? All way more possible with the right training in place. 

Plus, let’s be honest—keeping your team happy matters. A lot. 76% of employees are more likely to stay with a company that offers continuous training.  And nearly 60% of millennials say learning and development opportunities are a major factor when deciding where to work. So whether you’re trying to hold onto your current rockstars or attract new ones, offering real growth opportunities is a win-win. 

When you invest in your people, you’re also investing in your business. And that’s just good strategy. 

How Do We Support Professional Development at Front Burner? 

At Front Burner Marketing, helping our team grow is part of the job description. Whether it’s leveling up their marketing skills, learning the latest AI tools, or gaining confidence in a new area, we make sure everyone has the opportunity (and support!) to do it.  

Here’s how we put that into action: 

• 50 hours of paid training per year for every team member. That’s time dedicated just for learning—no PTO days sacrificed 

• Conference and seminar attendance. We send our people out into the world to soak up insights and bring the good stuff back to the team. 

• Team-led training sessions. We host internal knowledge shares where team members demo new platforms or talk through tools they’ve tested—think AI, automation, and other emerging tech that actually helps with client work. 
   

The result? Our tech stack is stronger, our services are expanding, and more of our team is confidently using the tools we’re already paying for (imagine that!). It’s also made our workplace more collaborative—because when one person learns something cool, we all benefit. 

In short, when our team grows, so does our agency. And we’re all in on that. 

How Can You Invest in Your Team’s Professional Development? 

You don’t have to be a Fortune 500 company to support employee growth. A few intentional steps can go a long way in building a team that’s sharp, confident, and excited to come to work (yes, really). Here are three simple and effective ways to get started: 

1. Give your team time to grow

Training doesn’t have to mean sending everyone off to a week-long retreat (though hey, that sounds great too). Try offering dedicated time each month or quarter for learning—whether that’s an online course, a webinar, or a lunch-and-learn (my personal fav). When professional development is part of the schedule, it’s more likely to actually happen.

2. Make space for internal knowledge sharing

You’ve already got brilliant minds on your team—why not tap into them? Hosting informal sessions where team members can show off new tools, strategies, or marketing best practices creates a culture of continuous learning. Bonus: It builds confidence and makes learning feel less like homework.

3. Enroll in expert-led marketing training

Keep Growing with Us 

We’re big believers that when your people grow, your business grows. It’s not rocket science—just a little time, some solid resources, and the willingness to invest in your team. Around here, we’ve seen firsthand what happens when learning is a priority: things get sharper, smoother, and way more fun. 

Want to stay in the loop with what we’re learning, creating, and building next? Apply to our Marketing Rockstars Program to get behind-the-scenes access to our agency, early access to job postings, and opportunities to spark conversation with the team.