Ever scroll past a post and think, “Wow, that’s actually brilliant marketing”?
Same. Our team does that constantly. Even off the clock, our marketing brains never really shut off (just ask Kendra—her TikTok is 90% marketing memes.)
What can we say? We’re chronically online.
So, we asked the team:
Which brands do you love to follow—and who’s absolutely crushing it on social media?
Jan’s Pick: Martha Stewart
(@marthastewart)
Jan is all about following Martha Stewart on social. Why?
“She’s an expert. She knows what she’s talking about—as proven by decades of content. She varies her topics, keeps it real, and you can tell it’s actually her in her own space, doing the things she’s built her brand on. ”
From promoting her new products to casually posting thirst traps with Snoop Dogg in the comments, Martha has fully evolved with her audience. She doesn’t just keep up with trends—she’s in on the joke, and she’s the punchline (in the best way).
She’s the perfect example of how a legacy brand can stay fresh by being authentic, self-aware, and genuinely fun to follow.
💡Fun fact: Kendra’s father-in-law was once Martha’s lawyer—she’s even met Martha in person! You can spot him in her documentary, too. How cool is that?
Lindsay’s Pick: The Marketing Millennials
(@marketingmillennials)
Lindsay’s go-to is The Marketing Millennials. And honestly… same.
“They’re funny, smart, and clever—and their posts always give me something to think about.”
Their short, snappy content hits on everything marketers are already thinking—but somehow says it better (and funnier). Whether it's roasting tired tactics or sharing actually useful insights, their feed manages to entertain and educate without trying too hard.
Because of course the marketing page about marketers has some of the best marketing out there. It’s sharp, it's self-aware, and it completely understands its audience—because it is the audience.
Noelle's Pick: Chipotle Mexican Grill
(@chipotle)
Funny enough, Noelle’s pick isn’t a traditional “marketing” account—and that’s exactly why it stands out.
Her favorite brand to follow is Chipotle. Maybe it’s the Gen Z in her, but she says their social strategy just gets it.
“They call out their own customers, make fun of themselves, and somehow make Chipotle part of whatever trend is happening that day. It never feels like they’re trying too hard.”
Chipotle’s content is self-aware, timely, and totally aligned with its audience. It’s the perfect example of how to market without feeling like marketing—which, ironically, is great marketing.
Jay’s Pick: Marcel Petitpas
(@marcelpetitpas)
Jay’s pick? A full-on marketing legend: Marcel Petitpas. And honestly, we were fan-girling a little when we got to meet him during a recent workshop (he’s basically a celebrity in our world).
As our Director of Growth Strategy, Jay follows Marcel closely on LinkedIn—especially as our agency steps into its next phase of growth.
“The content Marcel’s putting out… it’s like he’s living in my head,” Jay says.
His posts hit on the exact challenges we’re facing as we scale—things like agency profitability, process optimization, and staying focused on the right metrics. It’s practical, smart, and refreshingly honest content that resonates with exactly where we are and where we’re headed.
Rebecca’s Pick: Dix & Eaton
(@dixandeaton)
Rebecca’s answer stood out—in the best way.
“I always enjoy seeing what Dix & Eaton is up to on social. It’s where I got my start as a marketing and PR intern, so there’s a bit of nostalgia there. Their focus is different from what I work on now, which makes it fun to follow and a great way to keep my perspective fresh.”
While it’s not about viral posts or meme-driven engagement, her pick reminds us that great marketing can also be consistent, grounded, and personal. It’s about staying connected to your roots and staying curious—both of which are pretty great traits for any marketer.
Bailey’s Pick: Rare Beauty
(@rarebeauty)
Bailey’s favorite brand to follow on social? Rare Beauty. And for good reason.
“I love their mission and purpose—and I’m a fan of the products too,” she says. “Sure, they benefit from having Selena Gomez as the founder, but they also do a great job showing their products in action through tutorials and beauty tips.”
What really stands out, though, is how human the brand feels. Instead of pushing constant sales, Rare Beauty highlights the people behind the scenes, tells real stories, and shares meaningful content that supports their values.
Plus, their advocacy work—especially around mental health—is baked into the brand from day one. That kind of authenticity makes their marketing feel less like marketing, and more like a movement people actually want to be part of.
Kendra’s Pick: The Goodyear Blimp
(@goodyearblimp)
The Goodyear Blimp. Yes, really.
“Because it is completely unhinged while also being hilarious—and would absolutely make me buy tires,” said Kendra with zero hesitation.
It’s another perfect example of how a legacy brand can stay culturally relevant by not taking itself too seriously. The Goodyear Blimp has been around forever, but its social content feels anything but dated. By embracing absurd humor and self-aware posts, the brand has managed to clue in the next generation—and remind us all that tires can, in fact, be funny.
Also? We’re located just 23 miles (about 30 minutes) from the Goodyear Blimp hangar… and yes, we’re counting that as a flex.
Jason’s Pick: Wendy’s
(@wendys)
Let’s be honest—no one does fast food sass quite like Wendy’s.
Jason picked them as his favorite brand to follow because they’ve mastered the art of being bold without trying too hard. Their snappy comebacks, meme-friendly posts, and willingness to roast literally anyone make their feed impossible to ignore.
What stands out to Jason is how they use humor and timely trends to actually connect with their audience—not just entertain them. Campaigns like their “Roast Me” challenge show how being playful (and a little savage) can build loyalty and brand recognition in a crowded space.
It’s smart, strategic, and a lot more fun than another perfectly filtered product photo.
Sparking Inspiration
What do these brands have in common? Expertise in their fields, easily digestible content, and a clear sense of who they’re talking to. That’s the kind of energy we are striving for in our own marketing.
If you’re someone who gets excited about smart marketing and wants to be part of a team that’s always growing, we’d love to stay connected.
Apply to our Marketing Rockstars program to be the first to hear about new opportunities and life inside the agency.
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