--- title: 5 Upcoming Trends in Social Media description: We are living in a new kind of world We can be socially engaged from the solitude of our laptops. How will the socialmedia market react to it's popularity? --- [Skip to content](https://blog.frontburnermarketing.com/blog/5-upcoming-trends-in-social-media#main-content) Close - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) SEARCH CONTACT PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) [![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=301&height=160&name=FBMLogo2023.png)![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=500&height=266&name=FBMLogo2023.png)](https://www.frontburnermarketing.com/home) - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Quick results for "{search\_term}" [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)Mar 18, 2016, 12:48:32 PM1 min read # 5 Upcoming Trends in Social Media [Previous](https://blog.frontburnermarketing.com/blog/12-fundamentals-of-a-winning-digital-marketing-campaign) [Next](https://blog.frontburnermarketing.com/blog/video-killed-the-radio-star-again-mobile-video-proves-us-a-visual-breed) ![bigstock-A-group-of-diverse-people-talk-16774229-300x206](https://blog.frontburnermarketing.com/hs-fs/hubfs/bigstock-A-group-of-diverse-people-talk-16774229-300x206.webp?width=300&name=bigstock-A-group-of-diverse-people-talk-16774229-300x206.webp)We are living in a new kind of world. A world where we can be considered "socially engaged" from the solitude of our laptops. Personal has quickly gone from private to public, much to our dismay. How will the social media market react to it's sky-rocketing popularity? The folks at IT Toolbox share some valuable insights into five trends in the social realm we can expect in the upcoming year: **Social Network Becomes Private** With an increase in the number of different social media sites and applications, there is no doubt most of the digitized social interaction will now happen in private groups or chat applications. There is an increase in the private group chats in public platforms like Facebook or LinkedIn, started by Snapchat and later taken up by WhatsApp, Facebook, Li ne, Hike etc. Social media has now gone private. This leads to the encapsulation of information and only limited users have access to it. The Social Network has taken a big leap from connecting people on a global scale to now being narrowed down to enabling one on one interaction among users. **A More Personalized Approach** As social interactions become more private, the need for modern businesses to aggressively target social media becomes all the more critical. Focused campaign with targeted audiences will be a major social media strategy for 2016.  Instead of forcing their content on users, social marketers now try and keep themselves updated with the preferences of the consumer and adapting their campaigns accordingly. Facebook has recently introduced a new communications tool that helps it learn more about users. Trending hash-tags introduced by Instagram have now become popular among other applications as well. Better personal relations with the users are a long term investment directly proportional to an increase in brand equity of the company. To read the rest of the article, click [here](http://it.toolbox.com/blogs/marketing-strategies/the-top-5-social-media-trends-to-watch-out-for-in-2016-71672). Click [here](https://frontburnermarketing.com/wp-content/uploads/2014/03/smo-US.pdf) to download a helpful PDF on Social Media Optimization from [Front Burner Marketing](https://www.frontburnermarketing.com/). ![avatar](https://blog.frontburnermarketing.com/hs-fs/hubfs/Front_Burner_January2020/Images/Janalee-Silvey-Front-Burner-Marketing.jpg?width=290&name=Janalee-Silvey-Front-Burner-Marketing.jpg) [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey) [mailto:jsilvey@frontburnermarketing.com](mailto:jsilvey@frontburnermarketing.com) COMMENTS ## RELATED ARTICLES [![FrontBurner\_WHT-1](https://348522.fs1.hubspotusercontent-na1.net/hub/348522/hubfs/FrontBurner_WHT-1.png?width=200&name=FrontBurner_WHT-1.png)](https://www.frontburnermarketing.com/home) We know you've got your marketing stuck on the back burner. 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All Rights Reserved. - Terms - [Privacy Policy](https://www.frontburnermarketing.com/privacy-policy) - [Contact Us](https://www.frontburnermarketing.com/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Northfield", "addressRegion" : "OH", "postalCode" : "44067", "streetAddress" : "9821 Olde 8 Road" }, "email" : "info@frontburnermarketing.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing", "telephone" : "(440) 829-8831", "url" : "https://blog.frontburnermarketing.com/blog/5-upcoming-trends-in-social-media" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "We are living in a new kind of world We can be socially engaged from the solitude of our laptops. How will the socialmedia market react to it's popularity?", "author" : { "@type" : "Person", "name" : "Janalee Silvey" }, "dateModified" : "", "datePublished" : "", "headline" : "5 Upcoming Trends in Social Media", "image" : "", "inLanguage" : "en-us", "keywords" : "[Social Media Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "5 Upcoming Trends in Social Media", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing" }, "text" : "We are living in a new kind of world. A world where we can be considered \"socially engaged\" from the solitude of our laptops. Personal has quickly gone from private to public, much to our dismay. How will the social media market react to it's sky-rocketing popularity? The folks at IT Toolbox share some valuable insights into five trends in the social realm we can expect in the upcoming year: Social Network Becomes Private With an increase in the number of different social media sites and applications, there is no doubt most of the digitized social interaction will now happen in private groups or chat applications. There is an increase in the private group chats in public platforms like Facebook or LinkedIn, started by Snapchat and later taken up by WhatsApp, Facebook, Li ne, Hike etc. Social media has now gone private. This leads to the encapsulation of information and only limited users have access to it. The Social Network has taken a big leap from connecting people on a global scale to now being narrowed down to enabling one on one interaction among users. A More Personalized Approach As social interactions become more private, the need for modern businesses to aggressively target social media becomes all the more critical. Focused campaign with targeted audiences will be a major social media strategy for 2016. Instead of forcing their content on users, social marketers now try and keep themselves updated with the preferences of the consumer and adapting their campaigns accordingly. Facebook has recently introduced a new communications tool that helps it learn more about users. Trending hash-tags introduced by Instagram have now become popular among other applications as well. Better personal relations with the users are a long term investment directly proportional to an increase in brand equity of the company. To read the rest of the article, click here. Click here to download a helpful PDF on Social Media Optimization from Front Burner Marketing.", "url" : "https://blog.frontburnermarketing.com/blog/5-upcoming-trends-in-social-media", "wordCount" : "483" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Janalee Silvey", "url" : "https://blog.frontburnermarketing.com/blog/author/janalee-silvey" }, "dateModified" : "2022-08-15T10:14:05.979Z", "datePublished" : "2016-03-18T16:48:32.000Z", "headline" : "5 Upcoming Trends in Social Media", "mainEntityOfPage" : { "@id" : "https://blog.frontburnermarketing.com/blog/5-upcoming-trends-in-social-media", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.frontburnermarketing.com/hubfs/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing, LLC" } } ```