---
title: Video Killed the Radio Star... Again. Mobile Video Proves It
description: A picture is worth a thousand words. Whoever wrote that would be blown away by how many words a video is worth. Videos value to marketers continues to rise
image: https://blog.frontburnermarketing.com/hubfs/Imported_Blog_Media/bigstock-Young-Friends-Using-Mobile-Pho-109299077-300x200.jpg
---

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[Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)Mar 25, 2016, 7:30:24 AM1 min read

# Video Killed the Radio Star... Again. Mobile Video Proves It

[Previous](https://blog.frontburnermarketing.com/blog/5-upcoming-trends-in-social-media)

<https://blog.frontburnermarketing.com/blog>

[Next](https://blog.frontburnermarketing.com/blog/new-ebook-25-website-must-haves-download)

![bigstock-Young-Friends-Using-Mobile-Pho-109299077-300x200](https://blog.frontburnermarketing.com/hs-fs/hubfs/bigstock-Young-Friends-Using-Mobile-Pho-109299077-300x200.webp?width=300&name=bigstock-Young-Friends-Using-Mobile-Pho-109299077-300x200.webp)A picture is worth a thousand words. Whoever wrote that, would be blown away by how many words a video is worth. Combined with increased mobile device use, videos value to marketer's continues to skyrocket. **There has been a 2084% increase in mobile video plays in the last 5 years**, and most of that comes from Millenials. A fascinating article from ReelSEO.com tells us more:

Ooyala calls the Millennial generation the "Cord-nevers....the mobile-first generation", and states that they are a "distinctly global generation, sharing more similarities than generations before them, and they’re driving us to a digital homogeneity that is distinctly mobile.”

For example, Millennials are significantly changing engagement patterns by device and long-form video:

- For the second quarter in a row, 69% of all videos watched on smartphones were under 10 minutes long. On the flip side, that means that nearly one-third of smartphone videos watched were longer than 10 minutes — Millennials are at it again.
- Larger screens continue to get the lion’s share of video views for content over 10 minutes long, with that format making up 74% of all video watched on connected TVs (CTV) in the fourth quarter.
- Tablet use for content 10–30 minutes in length grew for the third consecutive quarter to 21%, the most of any device for content of that length, indicating that the devices remain a favorite of users watching episodic television.

**To read the rest of the article, and we think you should, click [here](http://www.reelseo.com/millennials-ensure-46-percent-video-consumed-via-mobile/#ixzz43e5yvMqq)**

Check out how the Team at Front Burner Marketing uses video below:

 

![avatar](https://blog.frontburnermarketing.com/hs-fs/hubfs/Front_Burner_January2020/Images/Janalee-Silvey-Front-Burner-Marketing.jpg?width=290&name=Janalee-Silvey-Front-Burner-Marketing.jpg)

[Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)

[mailto:jsilvey@frontburnermarketing.com](mailto:jsilvey@frontburnermarketing.com)

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