Social Media Marketing is like planting a garden. Seeds on their own aren't very useful. But, put those seeds in the right place, give them the proper care, and those seeds grow into something new, bigger, and ultimately more useful. Your social marketing effort is the same.
All your blogs, tweets, and posts aren't much on their own, but give them the right exposure, and they will grow your social reach and ultimately create more leads for your business. Our partners at Hubspot outline 8 ways to get more followers, fans and likes to increase your social reach.
1) Prioritize the social networks where your fans are likely to be.
"Which social media network should I focus on?" This is one of the most commonly asked questions marketers have. We recommend that you create and maintain a presence on the top social networks (Facebook, Twitter, LinkedIn, Instagram, and Pinterest), but focus your efforts on the social media networks where your target buyers are spending time.
Create profiles for all the top social networks.
Have you ever found yourself wanting to tweet to or about a company only to find they don't have a Twitter account? I have. Not only is it frustrating, but it also kind of seems amateur and unprofessional. It also creates distance between your brand and your customers and potential customers.
No matter what size your company is, which industry you work in, or which target market you're going after, people are going to talk -- or going to want to talk -- about you on every social network. So it's important that you at least give folks the option to get in touch with you on their social network of choice, and maintain some sort of presence there.
Focus on the networks where your target buyers spend time.
It takes a lot of time and resources to keep up multiple social media accounts so you'll want to make sure you're prioritizing the social networks that matter. That means taking the time to research your buyer personas so you can find out where they hang out on social media. This will help you use social media to generate real customers and delight existing ones.
2) Optimize your social profiles.
Whether you already have profiles for your business or you have yet to create them, it's important to think about how you can optimize your social profiles.
This includes choosing an easily identifiable username, uploading a recognizable photo (like your company logo), including clear and concise descriptions of your business, and leading people back to your website with a trackable link. There are some nuances depending on the social network though -- like cover photos.
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If you don't know where to start, the social savvy marketing team at Front Burner Marketing is ready to help.