It began as a social media version of a diary, for all to read. A blog gave individuals a forum to express their opinions on topics. Then experts started to share their knowledge in this readily available, searchable format. Those blogs could be shared in a truly organic way, people spreading information by posting links on their social accounts.
The search engines took notice and started giving more credibility, and thus higher results, to blogs that were shared the most. Now most major companies, and lots of small ones, have blogs. But why? What can a business gain from creating a blog? Our partners at Hubspot give us the answer by outlining the most important benefits of corporate blogging.
1) It helps drive traffic to your website.
Raise your hand if you want more website visitors. Yeah, me too.
Now think about the ways people find your website:
They could type your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
You could pay for traffic by buying an email list (don't you dare!), blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know, illegal.
You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search engines. Here's how it works.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page?)
Well, blogging helps solve both of those problems.
Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Read the rest of the article here.
If you think starting a blog might be the right marketing step for your business, contact the specialists at Front Burner Marketing to help you get started.