Marketing operates at a breakneck speed, and the challenge of keeping up with content creation looms large. This challenge becomes even more daunting when you're responsible for managing content across multiple departments or business divisions.
As we navigate the demands of numerous clients while creating content for each of them, maintaining organization and adhering to a strict schedule becomes absolutely essential. Relying solely on a mental checklist or meeting notes won't suffice to stay on course and meet deadlines.
Why is it so crucial to consistently produce new content? Let's delve into the reasons:
- Boosting SEO: Fresh content improves your website's search engine ranking, driving more organic traffic.
- Engaging Audiences: Consistent content in emails maintains audience interest, leading to higher engagement.
- Staying Current: Regular content keeps you updated with industry trends, maintaining your competitiveness.
- Showcasing Expertise: It establishes you as an industry authority, building trust with your audience.
- Expanding Reach: Content on social media attracts new followers and showcases your brand.
- Highlighting Updates: Regular content keeps your audience informed about your latest news and offerings.
Fortunately, with the right organizational tools, you can "Keep Up the Heat" and maintain a seamless workflow. To aid in this endeavor, we've carefully selected a handful of our preferred planning and scheduling tools. Below, you'll find a detailed breakdown of what makes these tools exceptional.
Content Calendars: The Superstar of Planning
Content calendars are indispensable for orchestrating marketing material creation, offering versatile functionality. They facilitate the planning of email campaigns, social media posts, blog schedules, and more.
Among their myriad uses, content calendars shine brightest in the realm of social media post planning—and HubSpot’s social media scheduler is the superstar. Plan, schedule and collaborate effortlessly. This tool lets you seamlessly publish content across LinkedIn, Facebook, Instagram, and Twitter, and then takes it up a notch by helping you schedule your posts to hit the spotlight precisely when your audience is most receptive.
Say goodbye to juggling platforms and hello to a single, streamlined hub for all your social media brilliance. HERE is a great guide on how to create a custom social publishing schedule from HubSpot's Knowledge Base. If you need to plot out your posts and jot them down in one document, HubSpot has a great FREE downloadable Social Media Content Calendar Template. But not everything is free, and hey we get it – budgets matter.
That's where Buffer swoops in, offering similar scheduling magic without breaking the bank. Buffer’s dashboard is easy to use and is ideal if you’re just getting started or have limited time. One downside is that it doesn’t offer analytics and social listening like HubSpot and other scheduling tools. There is a free option that allows you to connect up to the three channels and has three paid upgraded options.
If you're a Facebook aficionado, don't forget the Facebook Planner. It's your direct ticket to social media stardom, allowing you to schedule and serve up content like a pro! It’s a great tool, but if you’re looking for an all-in-one solution, look elsewhere.
Teams Task Planner: Your Deadline Champion Among Organizational Tools
Teamwork makes the dream work, but only if you have a fearless leader. Enter Microsoft Planner, the squad's MVP. This powerful tool empowers you to not only plan, assign, and track tasks but also ensures you never miss a deadline thanks to its handy reminder features.
With Microsoft Planner's intuitive interface, you can effortlessly create and organize your project's structure, putting you in control of every aspect of content creation. Assigning tasks to team members becomes a breeze, as a few clicks are all it takes to allocate responsibilities, designate task owners, and establish clear accountability within your team. Everyone knows their role, and your content creation process becomes a well-oiled machine.
However, where Microsoft Planner truly shines is in keeping tabs on your project's progress. It provides real-time updates on task statuses, enabling you to monitor progress at a glance without the need to sift through lengthy email chains. This feature ensures that you stay on top of content creation deadlines and never miss a beat.
While other options like Trello exist, Microsoft Planner stands out as the true winner for us due to its seamless integration with the Microsoft Office suite, making it an indispensable tool for content creators.
Security Organizers to Lock Up Your Digital Life
When it comes to creating content for your business, you likely navigate a multitude of applications and websites, each requiring its own set of credentials. Trying to keep these passwords organized or committing them all to memory is a Herculean task. This is where LastPass steps in as an unexpected yet remarkable solution.
LastPass acts as the unsung hero of digital security by securely storing your passwords behind a single master key. Think of it as a fortified vault for your online secrets, ensuring they remain protected and accessible only to you.
Furthermore, in the complex world of business content creation, where you may be juggling multiple accounts for various departments, having all your accounts listed in one secure spot becomes invaluable. LastPass not only enhances security but also simplifies your organizational efforts. While alternatives like Dashlane offer the added layer of two-factor authentication, LastPass stands out for its user-friendly interface and ease of navigation. In the end, it's about maintaining both your online safety and your sanity, all in one place.
Becoming a Content Creation Dynamo
In a world where time is precious and content is king, these tools are your secret weapons. They'll supercharge your content creation, save time, and transform your team into a content creation powerhouse. While these tools are our personal favorites, always keep in mind that the best tool is the one that empowers your content creation journey. So, go forth and conquer your day with remarkable content!
Feeling overwhelmed trying to keep up with your content schedule? Front Burner can help! Get in touch with us to learn how we can create exceptional content at lightning speed.