Content Marketing & Margaritas

It's Cinco de Mayo! It's a day of celebration, guacamole, and margaritas that I can't resist. But, it's our job to spread useful marketing tips to help you grow your business, so let's do both. First, we'll share some best practices for how to get your content found, from the Content Marketing Institute. Then, we'll share our favorite margarita recipe too. Please enjoy both responsibly!

If you know that your content is great, but it's just not spreading like you think it deserves, maybe you need to take a step back to go forward. Here are some tips from CMI on how to get your message to spread.

Know your personas

Do you really understand the type of customers you’re looking to attract with your content? What position does this person have (decision-maker, influencer, company leader)? Where does this person work (down the street or across the continent)? What specific problem do you solve for this person?

By understanding these attributes, you’ll go a long way toward creating content that is optimized to answer the questions your ideal customer is likely to be asking in a search. Once you have a solid sense of the exact types of questions your ideal customer is asking, when you’re creating content, remember to …

 

Prioritize natural language

 

A magical thing happened to search in 2016: Mobile overtook desktop as the channel most likely to be used for online searches. Add in the voice-recognition software available today (Siri, Cortana, and all the rest) and then picture how somebody is going to look for a thing online. Will they talk in keywords or ask a plain-language question? If you answered the latter, you’re on your way to being an expert SEO-optimized content marketer.

 

Users today are picking up their mobile phones and asking things like, “What’s the best dry cleaner near me,” “How late is the library open today,” and, of course, “What are some SEO best practices for content marketing?” (Seriously, try all three right now and see how relevant the search engine results are for each question.)

 

That’s the magic of semantic search, also known as natural language search. We don’t speak in keywords. We speak in sentences. Today, search engines do the same thing.

Now, on to the margaritas!

• Ice Cubes
• 2 ounces of your preferred tequila
• 1.5 ounces limeade
• 0.5 ounce agave or simple syrup
• 0.5 ounce orange liqueur
• kosher salt
• 2 lime wedges

Recipe:

1. Add tequila, limeade, agave, and orange liqueur to a shaker - shake it!
2. Pour salt on a small plate. Swipe one lime wedge around the rim of your glass. Dip the rim in the salt.
3. Add ice to glass.
4. Pour beverage over ice and add the lime wedge.
5. Enjoy the rest of your Cinco de Mayo!

If you need help with your content marketing strategy, or enjoying your margaritas, contact the team at Front Burner Marketing. We can help you shape the content of your messaging to fit your buyer's expectations. If you'd like to learn more about content marketing while sipping your marg, download our Inbound Marketing Checklist below!