--- title: Email Newsletter Do’s and Don’ts description: Connecting to your business’ audience through email is one of the best methods to reach them. According to HubSpot, email generates $38 for every $1 spent. image: https://blog.frontburnermarketing.com/hubfs/Imported_Blog_Media/bigstock-Email-Message-337542.jpg --- [Skip to content](https://blog.frontburnermarketing.com/blog/email-newsletter-dos-and-donts#main-content) Close - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) SEARCH CONTACT PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) [![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=301&height=160&name=FBMLogo2023.png)![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=500&height=266&name=FBMLogo2023.png)](https://www.frontburnermarketing.com/home) - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Quick results for "{search\_term}" ![](https://blog.frontburnermarketing.com/hs-fs/hubfs/Imported_Blog_Media/bigstock-Email-Message-337542.jpg?width=300&name=bigstock-Email-Message-337542.jpg) [Lindsay Sirak](https://blog.frontburnermarketing.com/blog/author/lindsay-sirak)Mar 18, 2020, 10:57:44 AM2 min read # Email Newsletter Do’s and Don’ts [Previous](https://blog.frontburnermarketing.com/blog/how-to-create-great-content-a-step-by-step-guide-to-content-creation) [Next](https://blog.frontburnermarketing.com/blog/why-its-not-a-good-idea-to-abandon-your-marketing-efforts-during-a-global-pandemic) ![Email Message-1](https://blog.frontburnermarketing.com/hs-fs/hubfs/Email%20Message-1.webp?width=200&name=Email%20Message-1.webp) Now, more than ever, connecting to your business’ audience through email is one of the best methods to reach them. Case in point: According to [HubSpot](https://blog.hubspot.com/marketing/email-marketing-stats?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_source=hs_email&utm_medium=email&utm_content=70887410), email generates $38 for every $1 spent. It is proven to be one of the most cost-effective ways to distribute content. There are several methods one can apply when it comes to emails. They can contain special announcements and offers, notifying customers of changes to a product, service or policy, and just thanking them for their loyalty. It’s important to continually reach out, but not be overbearing and annoying. One strategy if you’re looking to touch your audience on a regular basis is constructing an email newsletter. Here are a few things to take into consideration when putting an email newsletter together to help it be successful. ## Email Newsletter Do’s **Worthwhile Content:** This one is obvious, but it’s so important and it should be the number one component to focus on when assembling an email newsletter. You want to have good, thoughtful content. You need to have done research in advance and know your audience in order for your content to connect with them. Also, remember, your email should not discuss everything INCLUDING the kitchen sink. You don’t need to be everything to everyone. Just focus on your strengths and what your audience cares about. **Tone Makes a Difference:** Based on your business, the voice of your newsletter should reflect who you are as a business. Whether it’s casual and thoughtful, serious and knowledgeable, or funny and smart, just make sure the voice projects your business’ mentality for it to feel legitimate to your readers. **Thoughtful Design and Imagery:** A custom header, font selection, relevant images… these are all important items to have in an enewsletter, but remember: The design and artwork is there to *boost* your fabulous content, and should not be the focus. Once your newsletter is assembled, make sure it supports the style of your brand but doesn’t steal your content’s thunder. ## Email Newsletter Don’ts **Don’t Send them to Everyone:** Segmentation is important. You don’t want to send your newsletter to every single contact you have. There’s nothing worse than receiving an email that doesn’t apply to you. You want to send it to the *right* people. Use your data analytics and review each subscriber with care, in order to ensure that your newsletter will resonate with their previous interactions with your business. **Don’t Send them at Random:** Your loyal consumers will enjoy hearing the latest happenings with your business. But as we stated before, it’s important not to push it or you risk scaring away your audience. Being mindful of your audience and the type of content your newsletter will include, select a schedule and timing that makes sense, whether it’s once a month, bi-monthly or quarterly. Email newsletters are one of the most cost-effective ways to market to your audience. Granted, it’s no easy feat putting the structure together, but trust us, it’s worth it! To help you get started, HubSpot’s Content Marketing Workbook is an excellent source to help you as you begin brainstorming content ideas for your email newsletter. Click below to receive your free copy! 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All Rights Reserved. - Terms - [Privacy Policy](https://www.frontburnermarketing.com/privacy-policy) - [Contact Us](https://www.frontburnermarketing.com/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Northfield", "addressRegion" : "OH", "postalCode" : "44067", "streetAddress" : "9821 Olde 8 Road" }, "email" : "info@frontburnermarketing.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing", "telephone" : "(440) 829-8831", "url" : "https://blog.frontburnermarketing.com/blog/email-newsletter-dos-and-donts" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Connecting to your business’ audience through email is one of the best methods to reach them. According to HubSpot, email generates $38 for every $1 spent.", "author" : { "@type" : "Person", "name" : "Lindsay Sirak" }, "dateModified" : "", "datePublished" : "", "headline" : "Email Newsletter Do’s and Don’ts", "image" : "https://cdn2.hubspot.net/hubfs/348522/Imported_Blog_Media/bigstock-Email-Message-337542.jpg", "inLanguage" : "en-us", "keywords" : "[Content Marketing, Email Marketing, Industry News]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Email Newsletter Do’s and Don’ts", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing" }, "text" : "Now, more than ever, connecting to your business’ audience through email is one of the best methods to reach them. Case in point: According to HubSpot, email generates $38 for every $1 spent. It is proven to be one of the most cost-effective ways to distribute content. There are several methods one can apply when it comes to emails. They can contain special announcements and offers, notifying customers of changes to a product, service or policy, and just thanking them for their loyalty. It’s important to continually reach out, but not be overbearing and annoying. One strategy if you’re looking to touch your audience on a regular basis is constructing an email newsletter. Here are a few things to take into consideration when putting an email newsletter together to help it be successful. Email Newsletter Do’s Worthwhile Content: This one is obvious, but it’s so important and it should be the number one component to focus on when assembling an email newsletter. You want to have good, thoughtful content. You need to have done research in advance and know your audience in order for your content to connect with them. Also, remember, your email should not discuss everything INCLUDING the kitchen sink. You don’t need to be everything to everyone. Just focus on your strengths and what your audience cares about. Tone Makes a Difference: Based on your business, the voice of your newsletter should reflect who you are as a business. Whether it’s casual and thoughtful, serious and knowledgeable, or funny and smart, just make sure the voice projects your business’ mentality for it to feel legitimate to your readers. Thoughtful Design and Imagery: A custom header, font selection, relevant images… these are all important items to have in an enewsletter, but remember: The design and artwork is there to boost your fabulous content, and should not be the focus. Once your newsletter is assembled, make sure it supports the style of your brand but doesn’t steal your content’s thunder. Email Newsletter Don’ts Don’t Send them to Everyone: Segmentation is important. You don’t want to send your newsletter to every single contact you have. There’s nothing worse than receiving an email that doesn’t apply to you. You want to send it to the right people. Use your data analytics and review each subscriber with care, in order to ensure that your newsletter will resonate with their previous interactions with your business. Don’t Send them at Random: Your loyal consumers will enjoy hearing the latest happenings with your business. But as we stated before, it’s important not to push it or you risk scaring away your audience. Being mindful of your audience and the type of content your newsletter will include, select a schedule and timing that makes sense, whether it’s once a month, bi-monthly or quarterly. Email newsletters are one of the most cost-effective ways to market to your audience. Granted, it’s no easy feat putting the structure together, but trust us, it’s worth it! To help you get started, HubSpot’s Content Marketing Workbook is an excellent source to help you as you begin brainstorming content ideas for your email newsletter. Click below to receive your free copy!", "url" : "https://blog.frontburnermarketing.com/blog/email-newsletter-dos-and-donts", "wordCount" : "893" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lindsay Sirak", "url" : "https://blog.frontburnermarketing.com/blog/author/lindsay-sirak" }, "dateModified" : "2022-08-15T13:12:42.015Z", "datePublished" : "2020-03-18T14:57:44.000Z", "headline" : "Email Newsletter Do’s and Don’ts", "image" : [ "https://blog.frontburnermarketing.com/hubfs/Imported_Blog_Media/bigstock-Email-Message-337542.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.frontburnermarketing.com/blog/email-newsletter-dos-and-donts", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.frontburnermarketing.com/hubfs/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing, LLC" } } ```