Over the last several months we've been hearing about Google's newest trick AMP. While "amping up" content sounds great, what does it actually mean? AMP stands for Accelerated Mobile Pages, and it addresses a real problem for marketers.
We all know that attention spans are dwindling. AMP is a new way to serve page data to mobile devices that allows for faster loading. Faster loading means it's less likely users will get bored and bail before content is loaded. And that's a good thing. But how does it work?
Here's more on this new tool from Wired:
To use AMP, you create an alternate version of your site that conforms to the specifications published by the AMP project. These standards are a lot like traditional HTML, but pared down to what Google considers to be the bare minimum. Typically you’ll give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp. If you use WordPress, there’s actually a plugin will automatically create these alternate versions and help Google find them. But you could, theoretically, just replace your whole site with AMP optimized pages and it would still work in most modern web browsers, though it might be a bit drab.Read the full article here.