A picture is worth a thousand words, or so the saying goes. But string a bunch of pictures together into a video, and it's worth millions of words. Marketing videos are tremendously popular, and with good reason. You can convey a message, and a feeling, through words, images, and sounds all at once in an easily digestible format that requires little effort from the viewer. So how do you get the most out of your videos?
Here are some tips from Entrepreneur.com to double the success of your next video marketing campaign.
1. Start with a story people care about.
The reason why videos are so engaging is not because they regurgitate the same content found in written blogs. Instead, they tell an interesting story people want to hear about. The most effective videos always connect with a target audience through some form of inspiring story.
A simple video that shows your product is going to get you nothing but minor results. Combine that product into a story and your results are going to rocket your viewership.
Every viral video in the world today has a fun and engaging story. The brand is secondary, yet the video is still better for your company in the long-term.
2. Keep the video short and punchy.
Read all 6 Tips here.
If you're interested in adding video content to your marketing repertoire, we can help! We have experience with all types of video content, from customer testimonials to TV commercials to the very popular white board videos. Contact us today to learn more. Check out our own whiteboard video below.
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