You may think email is dead, but you'd be wrong. Despite feeling bombarded with junk email everyday, email as a marketing tool continues to grow. It is estimated that the number of email accounts will triple globally in the next 3 years. You can't ignore the potential reach that implies. The trick is to be better than the junk emailers and spammers of the world. Bring back, or maybe introduce, the art of design and quality content, and you can still find success among your users inboxes.
Our partner, Hubspot, recently published an article with 13 great tips on what to start and stop doing with your emails in 2018:
1) Send emails to lists that want to hear from you.
If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.
Monaghan said it best in his talk: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.
2) Have a goal for each email before you press “send.”
If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that happen.
Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.
Give recipients options in your messages, such as calls-to-action and links in-text, so they have multiple avenues to achieve your goal. Everyone’s behavior is different, so make your emails flexible.
3) Personalize and test your emails.
Read the rest of the article here.
The team at Front Burner keeps up to date on the latest trends in email so we can ensure you deliver the strongest message and that it reaches the audience you want it to. We are your outsourced marketing firm. Let us find the marketing tools to help you grow your business.
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