Instagram Stories launched back in 2016, and what users first thought was a flop, turned out to be a revolutionary social media tool. No one anticipated Instagram Stories to be as popular as they are today considering Snapchat Stories had been developed first, and were a huge success right off the bat. However, Snapchat Stories began to lose traction as updates made features less user friendly, and thus Instagram Stories took the lead. With so many users engaging with Instagram Stories, it's certainly a lost opportunity for business who choose not to utilize them. If your business has never posted an Instagram Story, here's why you should start.
Originally published 7/27/18, updated 7/10/20
Instagram Stories can drive a ton of engagement and value -- whether you're sharing a Story from a brand account or your own personal profile.
According to this in-depth article listing Instagram statistics, Instagram now has over 1 billion accounts and half of them use Instagram Stories every day, with one third of the most viewed stories being posted by businesses. User's skew very young, with 71% being under age 35.
What's more, a lot of brands have already seen success publishing content to this platform. Instagram Stories have fueled the growth of brands like Teen Vogue, Insider, and Bustle. Whether publishers are trying to grow brand awareness, grow traffic to videos or newsletter outside of Instagram, or share sponsored content, publishers are flocking to Instagram to publish fun content that infuses brand voice and personality without taking up too much of the average techie's dwindling attention span.
Looking for Story ideas? Check out this article that offers 35 Instagram Story ideas to get more followers.
There's a lot of opportunity for brand growth and user engagement though Instagram Stories, especially for businesses. It's an easy feature to manage, and there are several different ways that it can be utilized. If your business is looking to implement Instagram Stories, but don't know what content might be appropriate, then consulting a marketing agency who has experience using them in a variety of marketing applications may be the best way to begin. At Front Burner Marketing we specialize in social media, and we are here to help with Instagram or any other platforms with which you may need assistance.