Businesses aiming to have an online presence should initially establish a website to ensure a strong beachhead in cyberspace. Still, even with the site up and running, you must increase your efforts to promote it and your business in general to gain more leads and customers.
The rationale behind operating a website as an extra promotional arm of the business isn’t lost on big and small entrepreneurs in The Buckeye State. In fact, if you’re just starting out, the state’s website itself has a pretty user-friendly section for new businesses—something that you can emulate. If you need a website designed, or if the current one requires an overhaul to help your business generate leads, you need to consult companies specializing in Internet marketing in the Akron area such as Front Burner Marketing, LLC.
An article in the online marketing resource KISSMetrics states that there are critical elements to consider in web design. An Akron web design service can identify glaring issues with your website that could hamper your lead-generation efforts. If you made the effort to assemble the site yourself, there’s a slight chance you missed some important items. The home page, for instance, needs to have these two elements accessible right away.
- Contact Details: Part of securing important leads is letting the customers know how they can reach you. Some people may wonder why there’s a need to post the business’ phone number when you can be reached by email or social media messaging. A phone number – especially a custom toll-free number – is vital to answering quick queries or taking phone orders. You might need a virtual assistant or call center team to process the calls if the situation requires.
- Feedback Form: Browse any five business websites at random and you might see this on the right side of the screen. A feedback form has great potential to create an immediate lead because it encourages a site visitor to inquire about your product/service and, at the same time, provide contact details where he/she could be reached. At a minimum you'll want to have a basic "Contact Us" form for prospects to send inquiries about your services, but you'll also want lead capture forms to be posted throughout your website offering helpful information downloads and ways for visitors to sign up for more information. These lead capture forms can help you gather a database of prospects who, if they've opted in, you can email later with similar information they might find interesting. These type of email campaigns can ultimately nurture leads taken in via your website and turn them into customers.
Another important consideration is that gaining customers’ trust requires showing them that transacting with you will be through the most secure connections. To this end, have your online marketing team assist you with safeguarding the website under reputable online protection mechanisms, and posting the associated seal on the pages.
Always remember that websites are not the silver bullets they were perceived to be at the dawn of the dotcom age in the sense that if you build one, the customers will come. If you want a website that will keep generating leads for you, you must apply modern web design methods with the help of companies like Front Burner Marketing, LLC.
(Source: The Ten Commandments of an Awesome Lead-Generating Website, KISSMetrics)
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