Some people prefer to buck trends and stick with classics. But, when it comes to digital marketing, that's not a choice you get to make. If you don't anticipate and adapt to the latest innovations, your brand will get buried. So! Here are five trends to keep in mind for your business marketing.
1) Video on demand, in demand
Nothing on social media is as eye-catching as good video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof in 2018.
If you’re not convinced, these social media video statistics should prove why video is worth your attention:
- YouTube viewers watch a billion hours of video each day
- Facebook users consume over 8 billion videos every day
- 82% of Twitter’s audience views video content on the platform
There’s a huge variety of formats this video content can take, from 360-degree videos to live streams. This gives marketing teams a serious amount of flexibility when it comes to planning video campaigns.
One thing to keep in mind, though, is that mobile comes first. After all, 90% of Twitter video views and 60% of YouTube views are now from users on mobile devices.
The marketing community has seen the writing on the wall---65% of marketers are preparing to increase their budgets for mobile ads to focus more on video within the next few months.
2) Social media influencers gaining more...influence
At this point, the advantages of social influencer marketing have been well-established. That’s why marketers should expect heated competition if they want to work with top brand influencers this year.
Read the rest here on thedrum.com.
At Front Burner Marketing, we keep our eyes and ears on the future to ensure we apply the most effective marketing strategies that will get your business found. Contact us today to learn more.