Almost out of nowhere, Instagram took the world by storm. Because of it's growing popularity, just about every brand wants to have a presence on the social media site. Brands like National Geographic, Vogue, and Mashable have all seen success with Instagram due to the fact that it's a visual storytelling medium - something that people are naturally drawn to.
Although the power of Instagram is undisputed, is it really right for your business? Check out this awesome SWOT analysis from our friends at HubSpot to see if your brand should get on the Instagram bandwagon.