LinkedIn is more than a way to see who you know in the business world. You can learn from industry experts and establish yourself as a thought leader in your own industry. You can learn more about the people that run the companies and brands you love. It's also an amazing tool for job seekers. But is your profile dressed to impress? The Content Marketing Institute has given us over 60 tips to level up your LinkedIn.
Finish your profile
According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities such as job offers, mentors, or new business. Your LinkedIn profile is your digital resume. You can add more detail than you can on your printed resume. It will set you apart from your competition.
To achieve unofficial “all-star” status, include:
• Your industry and location
• Current position, including description
• Two past positions
• Education
• A minimum of three skills
• At least 50 connectionsBonus tips:
- Don’t get too creative in the name field, but add professional credentials, suffixes, and designations (i.e., MBA, Jr., PMP).
- Don’t use symbols, numbers, special characters, email addresses, or phone numbers in the name field because that could prompt LinkedIn to restrict your account.
- Name field character limit: 60Add a headshot that reflects your industry
A photo puts a face to a name so you’re not just another silhouette. It helps establish trust. A photo makes your profile seven times more likely to be found in a LinkedIn search.
What’s acceptable? If you’re a creative director, you might want an edgier photo, as compared to a CMO who might want a more traditional pose.
Whatever you do, don’t use a selfie, company logo, you with your furry friend (unless you are a veterinarian), or your #TBT college photo. These types of images could damage your personal brand. If someone wouldn’t recognize you at a professional event based on your profile image, change it.
Bonus tips:
- Be mindful of your background. Using a bright color (like orange) will help you stand out from the crowd, especially in a thumbnail view.
- Use the same image on all social media channels to help build your personal brand.
- Headshot pixel size: 400 by 400 is ideal. Width or height cannot exceed 20,000. File size cannot exceed 10MB.How to do it:
- Move your cursor over Profile at the top of the home page and select Edit Profile. Move your cursor over your photo and click Change Photo.
Read all of the tips here.
If your company needs to bring it's social media brand up-to-date, contact the content marketing experts at Front Burner Marketing. We can help breathe new life into your profiles and help you be seen by the audience you're seeking.
And download our Visual Guide to Creating the Perfect LinkedIn Company Page to get your started on your own.
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