Advertising can be incredibly tricky due to the many factors that play into how its trends emerge, shift, and fade. Marketers often have to quickly adjust to social media platforms’ changing popularity, react to decreasing ad spend, and figure out what kind of messaging resonates with the consumer every year. Therefore, the advertising sector always has to recognize new strategies and methods to meet the consumer. Here are some areas to keep a close eye on in 2021 and beyond.
Mobile Is Massive
One of the trends that almost every marketer can agree on is that mobile advertising is no longer an option—it’s mandatory for businesses in any sector or industry. It is estimated that nearly 80% of programmatic ad spend will go towards mobile marketing in the future. In fact, mobile advertising spend is expected to surpass $240 billion by 2022. To put that into perspective, the spend was around $190 billion in 2019. Therefore, advertisers will have to find ways to ensure that their mobile ads are effective and informative without being too intrusive.
Digital Marketing Challenges
It’s no secret that digital marketing is here to stay, but it comes with many challenges. First, the competition. The majority of businesses have now recognized the importance digital marketing--things like Search Engine Optimization (SEO), social media platforms, an updates modern website and content-driven email newsletters and blasts. Without them, a business is seriously limiting their ability to be successful. The acceptance of digital marketing as a “marketing must” means there is more competition than ever.
Second, it will be challenging to truly calculate ROI, thanks to click fraud and a lack of transparency concerning digital marketing analytics. Using a customer relationship management (CRM) program, like HubSpot or MailChimp, will be worth investing in to combat this issue.
Third, privacy regulations are constantly changing. One prominent example is when Apple launched iOs 14 with new changes to increase user privacy. This change presents a massive obstacle for business owners and marketers: it will make it difficult to measure Facebook Ad campaign performance. Considering that Apple owns somewhere around 40% of the mobile market and Facebook is one of the most popular places to advertise, it’s clear trouble lies ahead.
More Focus on Video
Consumers appear to be more engaged with video marketing content than ever before. It has been growing steadily over the past several years—due in part to Instagram and TikTok—but the pandemic has made its popularity explode since consumers now spend more time online than ever before. As a result, businesses are going out of their way to create video content of all kinds—whether it’s explainer videos, sales videos, testimonial videos, or otherwise. In fact, 92% of businesses regard it as an important aspect of their overall marketing strategy. There is simply no way to deny the power of video.
Help to Stay On Top of the Trends
Advertising is constantly shifting, and at Front Burner Marketing, we understand the importance of remaining aware of the latest marketing trends and challenges. Otherwise, your competition will get the upper hand and you’ll be left in the dust. It’s important to connect with your customers, put out content that resonates with them, and keep them engaged. To help you face these advertising trends head on, let us help you develop a winning marketing strategy!
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