It's hard to believe that we're more than half way through 2018. As Summer is winding down, people are re-focusing on work and diving back into their roles more deeply. For that reason, it's the perfect opportunity to evaluate the marketing goals you set way back in January. Is your organization making enough headway? If not, it's time to ramp up your marketing efforts, or revamp your strategy. For those who need to restructure their marketing plan, here are some trends to guide you:
1. Virtual Reality
Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR marketing is still emerging, so it's a great time to explore your options and get ahead of the curve. - Ashley Murphy, Stribling & Associates
2. Interactive Content
Many brands, especially in the B2B space, have relied on blog content or PDF content (white papers and guides) to generate leads as part of their content marketing strategy. This year, you can expect interactive web experiences to take the lead in engaging visitors – experiences that display thought leadership content in more compelling, animated and visual ways. - Erin Moloney, Perficient Digital
Though Pinterest is often seen as a niche social media platform, I predict it to be the next big thing. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will be a surefire way to capture additional marketing attention in 2018. - Adam Durfee, Y Digital Agency
Read more here on forbes.com
Honing your marketing plan and refining expectations will lead to a more successful 2018. A mid-year check-in is a great way to ensure that you're getting the most value from your marketing efforts. If something isn't working, then change it now, and finish the year out with a stronger plan. For businesses who need help identifying ineffective components of their marketing plan, or want to create a new strategy altogether, marketing agencies are a resource for support. At Front Burner Marketing, we specialize in designing custom marketing plans that cater to each of our client's needs.