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Janalee SilveyAug 10, 2018 1:31:22 PM1 min read

How Will Artificial Intelligence Affect the World of Marketing?

AiMost marketers aren't thinking about artificial intelligence, let alone using it on a day-to-day basis, or at least that's what one might think. In reality, artificial intelligence is gaining popularity in the marketing field and a majority of the industry uses AI in some type of way. The AI field is only expected to grow, and thus, industry leaders will begin to embrace the technology even further. Here's what marketing professionals should know about artificial intelligence:

Artificial intelligence has been a trending topic for quite some time, and its use is on the rise in every industry. According to a report by Salesforce, 51% of marketing leaders state that they currently use AI in some way, with 27% planning to start using it in the next two years. As AI continues to grow, it will progressively impact how our society functions and transform the way we work.

As with any transformative technology, AI has marketing professionals on their toes, leaving them to wonder about the fate of their jobs. Should you anticipate a massive disruption by AI threatening the security of your job?

Marketers, have no fear: AI isn’t going to replace you or any of your colleagues just yet. AI is incredibly advanced, but it is not sophisticated enough to master human IQ and emotional intelligence.

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Rest assured that AI won't replace you or your job, but it can make what you do easier. If your business has yet to embrace AI, the time may come sooner than you think. As advances in AI technology improve, it's likely we'll see a higher volume of organizations using some aspect of artificial intelligence within their marketing operations. At Front Burner Marketing we stay on top of industry news, and we're here to keep you updated.