Earlier in the year, we published a blog about social media trends. Social media is an essential part of any marketing plan, as it helps promote engagement with customers and prospects. Social accounts with consistent activity, catchy headlines, and quality content can really boost a business's online presence. If your social accounts need to be spruced up, here are some tips to help them flourish:
In honor of Social Media Day, earlier this week Meliss Jakubovic, owner of Meliss Marketing in Atlanta, GA and founder of the free Facebook Group Magnetic Marketing Mastermind, shared tips for Facebook, Twitter and Instagram. Now, she offers advice for the other major social media platforms you should consider using to promote your business.
YouTube
“YouTube is an excellent content tool whether your business is big or small,” Jakubovic explains. “That’s because every video on your YouTube channel is shareable content, so it supports your social media and list building activities. Plus, you can’t deny that video has become the preferred method for absorbing content and information.”
Businesses with a YouTube channel are given priority on Google, so you’ll see an improvement in SEO and open up the door for reaching potential clients outside the standard social media approach to advertising. Here are a few helpful tips to get the most out of your efforts on YouTube:
Read the rest here on forbes.com.
Although it's an important aspect of marketing, many businesses do not have the time to consistently post on their social media pages. Oftentimes, posting gets pushed to the bottom of the to-do list, and new content may be released as little as one or two times per month. For all those thinking, "yep, that's me," it may be time to hire a social media expert. Social media provides opportunities to grow your business and interact with customers that you don't want to miss! For help with social media and other marketing projects, contact Front Burner Marketing to see how we can help.
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