--- title: Is Your Copywriting Engaging or a Total Bore? description: A strategy is that you have to write content people actually want to read. You need to ENGAGE your readers. Need some insight on how to do just that? --- [Skip to content](https://blog.frontburnermarketing.com/blog/copywriting-for-marketing#main-content) Close - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) SEARCH CONTACT PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) [![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=301&height=160&name=FBMLogo2023.png)![FBMLogo2023](https://blog.frontburnermarketing.com/hs-fs/hubfs/FBMLogo2023.png?width=500&height=266&name=FBMLogo2023.png)](https://www.frontburnermarketing.com/home) - Services - [Strategy Development](https://www.frontburnermarketing.com/strategy-development) - [Content Creation](https://www.frontburnermarketing.com/content-creation) - [Social Media](https://www.frontburnermarketing.com/social-media) - [HubSpot](https://www.frontburnermarketing.com/hubspot) - [BigCommerce](https://www.frontburnermarketing.com/bigcommerce) - [Feedonomics](https://www.frontburnermarketing.com/feedonomics) - [Workflow/Mapping](https://www.frontburnermarketing.com/workflow-strategy) - [SEO](https://www.frontburnermarketing.com/seo) - [Paid Media](https://www.frontburnermarketing.com/paid-media) - [Website-As-A-Service](https://www.frontburnermarketing.com/website-as-a-service) - [Website Design & Development](https://www.frontburnermarketing.com/web-design-development) - [🔥Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - AI Suite - [AI Visibility](https://www.frontburnermarketing.com/ai-visibility) - [AI Development](https://www.frontburnermarketing.com/ai-development) - [FREE AI Audit](https://www.frontburnermarketing.com/free-ai-visibility-audit) - Our Team - [About Us](https://www.frontburnermarketing.com/agency) - [Join Our Team](https://www.frontburnermarketing.com/join-our-team) - Tool Box - [The Spark Podcast](https://www.frontburnermarketing.com/the-spark) - [Academy](https://frontburneracademy.com/home) - [Blog](https://blog.frontburnermarketing.com/blog) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Partner Ecosystem](https://www.frontburnermarketing.com/ecosystem) PHONE HOTLINE: [(440) 829-8831](tel:4408298831)E-MAIL: [info@frontburnermarketing.com](mailto:info@frontburnermarketing.com) [Contact Us](https://ecosystem.hubspot.com/marketplace/website/power-theme-by-maka-agency) Quick results for "{search\_term}" [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey)Sep 1, 2017, 12:23:49 PM1 min read # Is Your Copywriting Engaging or a Total Bore? [Previous](https://blog.frontburnermarketing.com/blog/owning-your-own-backyard-with-local-seo) [Next](https://blog.frontburnermarketing.com/blog/stay-true-to-your-talent-outsource-the-rest) [![bigstock-Exhausted-woman-sleeping-in-fr-73500736-1-300x200](https://blog.frontburnermarketing.com/hs-fs/hubfs/bigstock-Exhausted-woman-sleeping-in-fr-73500736-1-300x200.webp?width=300&name=bigstock-Exhausted-woman-sleeping-in-fr-73500736-1-300x200.webp)](https://blog.frontburnermarketing.com/hubfs/Imported_Blog_Media/bigstock-Exhausted-woman-sleeping-in-fr-73500736-1.jpg)We talk all the time about content marketing, also known as inbound. Its central thesis is to create content that people will want and spread that content as far as thee eye can see. While some (cheaters) just whip up skeletal posts filled with keywords to rank for search, you need to be better than that! The key to this strategy is that you have to write content people actually *want* to read. You need to ENGAGE your readers. Need some insight on how to do just that? Read on. Our partners at Hubspot just published a [blog](https://blog.hubspot.com/marketing/good-copywriting-practices-list) outlining six best-in-class copywriting characteristics. Here's the first: **1) It tilts your perspective.** Sometimes, all a message needs to break through is a slight shift in angle. We've grown so accustomed to blocking out marketing messages, we don't even see them anymore. One of the most powerful things a copywriter can do is break down a reader's guard with an unexpected approach. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. Click over to the [article](https://blog.hubspot.com/marketing/good-copywriting-practices-list) to read the other five. If you want to use inbound techniques, but writing isn't your strong suit, contact us. We can help you create [engaging content](https://www.frontburnermarketing.com/contact-us/) on any topic, even ones you think can't possibly made exciting! It's our passion. [![Download-Inbound-Guide-Button-300x300-12 (1)](https://blog.frontburnermarketing.com/hs-fs/hubfs/Download-Inbound-Guide-Button-300x300-12%20(1).png?width=300&name=Download-Inbound-Guide-Button-300x300-12%20(1).png)](https://www.frontburnermarketing.com/free-inbound-marketing-campaign-checklist/) ![avatar](https://blog.frontburnermarketing.com/hs-fs/hubfs/Front_Burner_January2020/Images/Janalee-Silvey-Front-Burner-Marketing.jpg?width=290&name=Janalee-Silvey-Front-Burner-Marketing.jpg) [Janalee Silvey](https://blog.frontburnermarketing.com/blog/author/janalee-silvey) [mailto:jsilvey@frontburnermarketing.com](mailto:jsilvey@frontburnermarketing.com) COMMENTS ## RELATED ARTICLES [![FrontBurner\_WHT-1](https://348522.fs1.hubspotusercontent-na1.net/hub/348522/hubfs/FrontBurner_WHT-1.png?width=200&name=FrontBurner_WHT-1.png)](https://www.frontburnermarketing.com/home) We know you've got your marketing stuck on the back burner. We can help you change that. 🔥 - [About Front Burner](https://www.frontburnermarketing.com/agency) - [🔥 Lead Igniter](https://www.frontburnermarketing.com/lead-igniter) - [Our Work](https://www.frontburnermarketing.com/our-portfolio) - [Read the Blog](https://blog.frontburnermarketing.com/blog) - [Contact Us](https://www.frontburnermarketing.com/contact-us) SUBSCRIBE TO OUR NEWSLETTER © 2024 Front Burner Marketing, LLC. All Rights Reserved. - Terms - [Privacy Policy](https://www.frontburnermarketing.com/privacy-policy) - [Contact Us](https://www.frontburnermarketing.com/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Northfield", "addressRegion" : "OH", "postalCode" : "44067", "streetAddress" : "9821 Olde 8 Road" }, "email" : "info@frontburnermarketing.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing", "telephone" : "(440) 829-8831", "url" : "https://blog.frontburnermarketing.com/blog/copywriting-for-marketing" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "A strategy is that you have to write content people actually want to read. You need to ENGAGE your readers. Need some insight on how to do just that?", "author" : { "@type" : "Person", "name" : "Janalee Silvey" }, "dateModified" : "", "datePublished" : "", "headline" : "Is Your Copywriting Engaging or a Total Bore?", "image" : "", "inLanguage" : "en-us", "keywords" : "[Content Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Is Your Copywriting Engaging or a Total Bore?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://348522.fs1.hubspotusercontent-na1.net/hubfs/348522/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing" }, "text" : "We talk all the time about content marketing, also known as inbound. Its central thesis is to create content that people will want and spread that content as far as thee eye can see. While some (cheaters) just whip up skeletal posts filled with keywords to rank for search, you need to be better than that! The key to this strategy is that you have to write content people actually want to read. You need to ENGAGE your readers. Need some insight on how to do just that? Read on. Our partners at Hubspot just published a blog outlining six best-in-class copywriting characteristics. Here's the first: 1) It tilts your perspective. Sometimes, all a message needs to break through is a slight shift in angle. We've grown so accustomed to blocking out marketing messages, we don't even see them anymore. One of the most powerful things a copywriter can do is break down a reader's guard with an unexpected approach. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. Click over to the article to read the other five. If you want to use inbound techniques, but writing isn't your strong suit, contact us. We can help you create engaging content on any topic, even ones you think can't possibly made exciting! It's our passion.", "url" : "https://blog.frontburnermarketing.com/blog/copywriting-for-marketing", "wordCount" : "404" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Janalee Silvey", "url" : "https://blog.frontburnermarketing.com/blog/author/janalee-silvey" }, "dateModified" : "2022-08-15T06:52:48.515Z", "datePublished" : "2017-09-01T16:23:49.000Z", "headline" : "Is Your Copywriting Engaging or a Total Bore?", "mainEntityOfPage" : { "@id" : "https://blog.frontburnermarketing.com/blog/copywriting-for-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.frontburnermarketing.com/hubfs/FrontBurner@646x320.png" }, "name" : "Front Burner Marketing, LLC" } } ```