Anyone who’s lived the agency life knows it can be a little... chaotic. With clients spanning different industries and a small but mighty team tackling big tasks, staying organized isn’t just helpful—it’s essential for survival. After 22 years in the game, we at Front Burner Marketing have learned a thing or two about what works (and what doesn’t) when it comes to staying on top of it all. So, here are our top three tools to help keep your work life running smoothly.
Account Balancing Keeps Burnout at Bay
At Front Burner Marketing, work-life balance isn’t just a buzzword—it’s something we actively work to achieve. One way we make it happen is through an account balancing sheet created by our Director of Operations, Kendra. Spreadsheets might sound boring to some creative marketers, but this tool helps us gauge workloads and prevent burnout by comparing an individual’s available hours to the actual time spent on each account.
By tracking this data, our leadership team can reassign tasks or adjust responsibilities before things get overwhelming, keeping the Good Vibes going for the whole team. It’s not just about the numbers—we also consider the mental load each responsibility carries. This process Cultivates Joy within the team by ensuring everyone feels seen, valued, and supported, ultimately boosting happiness and productivity.
Making Time Tracking Work Smarter, Not Harder
Sure, time tracking isn’t exactly groundbreaking, but we’ve found a way to make it work smarter for both us and our clients. Every week, we dive into the numbers, reviewing the time our team has worked on each account and organizing it into (yet another) spreadsheet. This handy tool lets us compare time spent during the billing period to the client’s contracted budget.
Why does this matter? It gives us a real-time snapshot of where we stand—whether it’s time to ramp up efforts for a client or ease off to stay within budget. We take our contracts seriously and pride ourselves on respecting the agreed-upon parameters. At the end of the day, it’s about delivering great results while Doing the Right Thing by our clients.
ClickUp is the Secret to Seamless Collaboration
At the start of 2024, we started using ClickUp and honestly, we haven’t looked back. This tool has been a game-changer for keeping our team on the same page. It gives us real visibility into what’s on everyone’s plate—who’s working on what, what’s coming up next, and where we might need to step in to support each other.
Need to assign a task? Easy. Want to check progress or share a document? Done! It’s not about micromanaging. It’s about clarity, making sure everyone is on the same page, and nothing falls through the cracks. You can check the status of a task at any time without waiting for an email reply or an account team meeting to touch base. ClickUp has made collaboration smoother and workloads more balanced, which means fewer surprises, a happier team, and satisfied clients.
Stay Connected!
We’re always refining and evolving our processes to stay ahead of the game, ensuring our work is as efficient and impactful as possible. Want to learn more about how we work and stay connected with our agency? Join our network of Marketing Rockstars! You’ll get an inside look at what makes Front Burner tick and be the first to hear about new opportunities. We’d love to have you in our corner!
Peruse our recent blogs for more organizational tips and a sneak peek into our agency’s unique culture!
- Boosting Productivity in Content Creation: Tools We Swear By
- Crafting a Positive Company Culture: Front Burner’s Proven Approach
- Working as a Team: The Importance of Connecting with Your Coworkers
Key Takeaways:
Account Balancing Prevents Burnout
- Our account balancing sheet ensures fair workloads and reduces burnout by considering both hours worked and mental load.
Smarter Time Tracking for Better Results
- Weekly tracking aligns team efforts with client budgets, optimizing efficiency and respecting contracts.
ClickUp Simplifies Collaboration
- ClickUp improves task visibility, streamlines teamwork, and ensures nothing falls through the cracks.
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