Explain your business in one word. Now explain it in two. These are your first keywords. They are the foundation of everything you do, especially when it comes to digital marketing. If you want to be found online, you need to understand the words people use to find you. You may object, "My business is so much more than just X." You're right. People looking for X need to know why you are the right provider of X, what differentiates you. But, they will only use a few key terms to find you. So, you develop long-tail keywords. But, it can be hard to sum yourself up in 1-4 words. Here are some tips to help.
From the Hubspot Blog:
How to Find New Keywords
If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.
A great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it pre-populates the rest of what you are typing.
Google’s search bar algorithm is built around a searcher’s intent. Beware, though: What is suggested is not just based on popularity or relevance, but it's also personalized to the searcher. This exercise is simply to get you started with some ideas for keywords to target, and is by no means sufficient step on its own to do comprehensive keyword research.
That's where the following tools come in handy -- they'll help you flesh out your keyword research.
Below, we'll dive into the following search term and keyword research tools:
- Moz Keyword Explorer
- Google AdWords Keyword Planner Tool
- Google Trends
- Wordtracker’s Free Basic Keyword Demand
- Infinite Suggest
Read the rest of the post in detail here.
At Front Burner Marketing, we love keywords and the hunt for just the right ones. If you are struggling with your keyword strategy, and the content that comes from it, contact us. We are up to our eyeballs in keyword experience. We'll help you identify your strongest keywords and create a content plan to leverage them.