Industry News

    Data—The Unsung Hero of Customer Experience

    March 28, 2022 by Leave a Comment

    Data—The Unsung Hero of Customer Experience

    It's no secret, the marketers who get ahead today are hyper-focused on the customer experience. Experience-driven marketing puts your customers at… [Read more...]

    Tagged With: B2B marketing, business marketing, data quality, digital marketing, flywheel, inbound marketing, marketing automation, marketing campaigns, marketing goals, online marketing, personalized marketing, reporting, strategic marketing

    5 Ways Marketing Reports Are Commonly Misinterpreted

    September 28, 2018 by Leave a Comment

    Creating and promoting content is at the core of marketing, but what's equally important is monitoring performance results. A key element of modern… [Read more...]

    Tagged With: marketing reports, marketing strategy, reporting

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