What Can We Expect in Online Marketing this Year?

online marketingThose that can predict the future will win. In any game. And since almost no one actually can, we must turn to speculation and educated guesses. Online marketing trends change far quicker than we can anticipate, and it's often hard to distinguish between the next big thing and a one hit wonder. However, we must try! In that spirit, we've found some predictions we think you can use.

A few predictions from Forbes.com:

1. Big, big data. Big data’s been a big trend for many years now, but it’s mostly been confined to big businesses and major players. With the prevalence of big data now—after all, there are over 6 million developers working on big data projects—and its growing accessibility thanks to machine learning and AI, big data will become more available to small- to mid-sized business owners. With more advertising platforms and marketing outreach methods incorporating big data into their usual infrastructure, it’s going to be hard to stay competitive if you aren’t tapping into the thousands of customer data points that are now available.

2. Non-visual experiences. Nobody expected the smart speaker industry to blow up the way it did in 2017. By 2022, smart speakers are expected to be a staple part of more than 55 percent of US households, and they’ve already sold more than 20 million units this year alone. People are starting to interact with these devices as a part of routine, daily life, using voice commands and listening back to results. Consumers are gradually getting used to interfaces that require no visual surface or physical inputs, and that’s going to have a huge impact on how marketers communicate with them.

Read the rest of their predictions here.

While we certainly don't have a crystal ball, we do have the expertise to help you develop a competitive online marketing strategy that can grow your business. Contact us today to get started.

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