Skip to content
video marketing
Valerie KliskeyDec 9, 2020 12:07:37 PM3 min read

Why Video Marketing Needs to be Part of your Marketing Mix

videomarketing -1

Seeing a human face on a screen provides us with much needed human connection right now. With everyone at home, videos have become increasingly important. Also, as tradeshows, and physical face-to-face interaction have been on pause since March of this year, video can help fill the void by helping to humanize your brand and make stronger connections with prospects and customers. It’s important to provide content that is relevant to viewers in the context of their experience, letting them know you’re here to help. This empathetic approach will be remembered and will help shape a compassionate brand image during these challenging times.

Based on a study by wyzowl, video marketing has been increasingly effective for businesses based on the following statistics:

Is video an important part of your marketing strategy?

% of people who agree

The perceived importance of video as a marketing tool has significantly increased. In 2015, around 78% of video marketers told us they believed video to be an important part of their marketing strategy. Now, as we enter 2020, that number has increased to 92%.


Has your video marketing led to a greater understanding of your product or service?

% of people who agree

Video has held consistently strong as a tool for building understanding. When we first asked the question back in 2015, 80% of marketers told us they felt they'd increased understanding of their product or service using video. Now that number has increased to 95%.


 Video marketing doesn’t require a ton of preparatory work to use it effectively. Here are some ideas about where you can start using video immediately to help connect with your customers and prospects:

  • Videos are very effective on website landing pages, helping to attract those leads and engage with them
  • Email marketing can easily include an embedded personalized video to share a message, resolve an issue or share a creative teaser video for a new product or service
  • Consider adding a video to your Google My Business page, perhaps giving a virtual tour of your business
  • Social media provides an effective platform for video. Customer testimonials, product reviews, and how-to videos all can increase your viewership as these videos are very easily shared
  • Create a friendly introduction video on your about us page

Video marketing can also be measured so you can monitor its effectiveness. Analytics are available through YouTube, social channels and a few marketing software programs, like HubSpot, that show detailed analytics such as the number of people who viewed your video, how long they were engaged, and where the traffic originated from. If you add a CTA (Call-to-Action) along with the video, you can also view click-through rates.

Does video give you a positive return on investment?

% of people who agree

There has been an almost unfaltering rise in the number of marketers reporting a positive ROI from video. Back in 2015, only a third said they got a good ROI. That number more than doubled in the following 12 months, and has since seen further increases, peaking this year at 88%.


As many of us continue to work from home, video has become more valuable to businesses engaging with customers looking to buy products, services, and do the general business of business itself. Stand out from your competition by showing - instead of telling - people about what you offer and how you can help them.

To help get you started, we’re offering 25% off marketing video production for short custom promo videos, perfect for social media or blog posts. Twenty second marketing videos start at just $175!

Contact us by 12/15 to take advantage of this special promotion.

Save 25% on Video Production Today!



Valerie Kliskey

Inbound Marketer and Trade Show Marketer with a passion to help companies exceed their goals.