Marketing Insight Blog

Janalee Silvey

Janalee Silvey

Recent Posts

How to Use Analytics More Effectively

How to Use Analytics More Effectively

When people hear "analytics" their mind often goes to Google. While website analytics such as visits, bounce rate, sessions and more are valuable… [Read more...]

The Hottest Ads of Super Bowl LIII

The Hottest Ads of Super Bowl LIII

Viewership of the underwhelming championship game between the New England Patriots and Los Angeles Rams at Super Bowl LIII was down 7%. Although,… [Read more...]

YouTube Marketing Basics

YouTube Marketing Basics

YouTube is the second largest search engine behind Google, and is growing as a marketing tool for businesses of all industries. While some might… [Read more...]

6 Tips to Maximize Your Email Marketing Efforts

6 Tips to Maximize Your Email Marketing Efforts

More than 20 years ago email became a mainstream form of communication, and today it's more integrated in our lives than ever. The average person… [Read more...]

How YouTube Ads Are Outperforming Those on Facebook

How YouTube Ads Are Outperforming Those on Facebook

YouTube took a big hit 2017 when ads were running in content that was considered to be extreme and/or graphic. At that point, many advertisers pulled… [Read more...]

B2B Marketing Trends for 2019

B2B Marketing Trends for 2019

2019 is right around the corner, and marketers are beginning to gather last year's reports to create plans for the year to come. While the highs and… [Read more...]

Design Trends We're Sure to See in 2019

Design Trends We're Sure to See in 2019

Typefaces and colors come and go, but the design trends this year are more than fleeting fonts. In 2019 graphic design is expected to become more… [Read more...]

The New Norm in Data and Ethics

The New Norm in Data and Ethics

In the aftermath of the Cambridge Analytica data breach, there has been a lot of conversation regarding the ethics of procuring and maintaining… [Read more...]

ABM Has Not Yet Infiltrated Most Marketing Departments... Here's Why.

Account-based marketing (ABM) is more than a fleeting trend. Marketing strategy has shifted over the past several decades and rather than pushing… [Read more...]

Service Sells: Good Customer Service Boosts Sales

Service Sells: Good Customer Service Boosts Sales

Bargain pricing and free merchandise just won't cut it anymore. The sales culture has shifted, and people who once searched for the lowest price are… [Read more...]