Industry News

3 Marketing Trends Worth Knowing

3 Marketing Trends Worth Knowing

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What’s Your 2020 Marketing Plan?

What’s Your 2020 Marketing Plan?

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It's All About the Emotional Connection

It's All About the Emotional Connection

Gone are the days when just providing fantastic products or services with excellent customer service would be enough to ensure brand loyalty. Today,… [Read more...]

Keys to a Successful Logo Design

Keys to a Successful Logo Design

It’s generally known that it takes seven seconds to make a first impression. But online? It takes only 2.6 seconds for a first impression to be… [Read more...]

Understanding Luxury Marketing

Understanding Luxury Marketing

Luxury marketing requires a totally different approach when compared to other industries. Think about it—there’s a reason that there aren’t Prada and… [Read more...]

How to Use Analytics More Effectively

How to Use Analytics More Effectively

When people hear "analytics" their mind often goes to Google. While website analytics such as visits, bounce rate, sessions and more are valuable… [Read more...]

B2B Marketing Trends for 2019

B2B Marketing Trends for 2019

2019 is right around the corner, and marketers are beginning to gather last year's reports to create plans for the year to come. While the highs and… [Read more...]

The New Norm in Data and Ethics

The New Norm in Data and Ethics

In the aftermath of the Cambridge Analytica data breach, there has been a lot of conversation regarding the ethics of procuring and maintaining… [Read more...]

ABM Has Not Yet Infiltrated Most Marketing Departments... Here's Why.

Account-based marketing (ABM) is more than a fleeting trend. Marketing strategy has shifted over the past several decades and rather than pushing… [Read more...]

Service Sells: Good Customer Service Boosts Sales

Service Sells: Good Customer Service Boosts Sales

Bargain pricing and free merchandise just won't cut it anymore. The sales culture has shifted, and people who once searched for the lowest price are… [Read more...]